Turning Traditional Businesses Into Digital Success Stories

E-Commerce Transformation | Operations Rescue | Customer Experience

★★★★★

Took a family-run timber merchant and grew it 75% through e-commerce. I kept a business running through COVID chaos with record sales. I managed 188 people across 3 countries for Amazon. Now I help trades and construction businesses do the same. Also helping public and private organisations modernise, improve accessibility and meet digital-service standards.

Request Initial Consultation below now.

Kelvin Timber: 75% Revenue Growth | 200% More Enquiries | 4.8★ Customer Satisfaction | 10+ Years Managing Teams & Operations

What Makes DNA Digital Different?

"I'm Nicola, and I don't just look at your spreadsheets - I look at your people, your operations, and the real problems holding you back".

Here's How It Works:

Step 1: Free 30-Minute Strategy Call Tell me your biggest challenge. I'll give you honest advice- even if that means I'm not the right fit. No sales pitch, just real talk.


Step 2: Risk-Free Day 1 (FREE)

If we both think there's something to explore, I'll spend a half a day in your business. I'll work alongside your team, observe your operations, and identify what's really holding you back.

At the end of Day 1:

  • If I haven't found problems worth solving → You pay nothing

  • If I have found real issues → We discuss next steps and pricing based on what you actually need

This is completely risk-free for you. I'm that confident in my ability to spot what others miss.

Step 3: Let's Fix It Together

Based on what I find, we'll agree on:

  • What needs fixing (priorities)

  • How long it will take (timeline)

  • What it will cost (transparent pricing)

Our discovery process mirrors public-sector service-design methodology — observe, test, iterate.

Pricing:

  • Standard rate: between £50 -£150/hour (scope-based quotation available).

  • Daily: £750/day

  • Project-based: Custom quote based on scope

All projects include:

✅ Detailed action plan
✅ Implementation support
✅ Follow-up check-ins
✅ Email/phone support during delivery

We also provide fantastic other services for your business also, see below to see other ways we could help you.


“Public-sector ready: WCAG 2.2 AA, GDPR, and accessibility-focused design.”

Read More on Accessibility Below

Our Other Services

How I Can Help Your Business?

Undercover Insight

Purchase a website online, today, after purchase Ill contact you to discuss your requirements and align your vision to get you online asap.

"E-Commerce & Digital Solutions That Actually Work"

From websites to booking systems to full e-commerce platforms, I build digital tools that save time and make money. Proven track record: 75% revenue growth for Kelvin Timber through digital transformation.

Pre-Built Solutions You Can Buy Today

Need a website, booking system, or quote calculator but hate sales calls? Browse ready-made packages with fixed pricing and fast delivery. No meetings required, just choose and go

Undercover Insight Main image Explaining Our servicesUndercover Insight Main image Explaining Our services

Web Services

"I'll Work Inside Your Business to Find What's Holding You Back"

Embed me in your business for 1-5 days. I'll work alongside your team, observe operations, and identify the real problems—not just the symptoms. Perfect for businesses stuck at a revenue plateau or drowning in operational chaos.

Used to identify accessibility barriers, workflow inefficiencies and content gaps before rebuild.

Perfect for Business owners who are no longer on the ground, Franchises. If this sounds like you learn more below.

Main Image business In a Box, explaining if you shop at our web store you will be able to choose dibMain Image business In a Box, explaining if you shop at our web store you will be able to choose dib

Nicola doesn't need to know your industry to spot what's costing you money.

We'd split one role into two without updating training or processes, causing chaos and bleeding cash. She identified it immediately and helped us fix it in one session.

Result: Clearer roles, streamlined training, measurable savings.

Take the call. You won't regret it.

Gemma W

Retail | Construction | Public Services (Digital Transformation)

A friendly team meeting in a modern workspace, showcasing collaboration and creativity.
A friendly team meeting in a modern workspace, showcasing collaboration and creativity.

★★★★★

What Clients Say

Special Founding Client Offer

"I'm Looking for 5 Founding Clients"

Feedback Focus

I'm building DNA Digital HQ's portfolio and looking for 5 businesses to work with at a special rate, please see below

Perfect for: Trades businesses, construction companies, hospitality/retail, or any business stuck at a revenue plateau and ready to make real changes.

What you get:

  • Risk-free Day 1 (as above)

  • 50% off standard rates for the first project

  • Priority scheduling

  • Extra attention to documentation (I'm building case studies)

What I ask in return:

  • Honest feedback on my process (what worked, what didn't)

  • Detailed testimonial about your experience and results

  • Permission to create a case study showcasing the transformation (anonymously if preferred)

Why only 5? I want to give each founding client my full attention and create detailed case studies that prove what I can do.

woman in blue tank top standing beside white wall
woman in blue tank top standing beside white wall

"Spots Remaining: 4"

75% revenue growth for Kelvin Timber | £400k debt recovery for restaurant owner | 4.8★ customer satisfaction across 265 reviews

"Got An Interesting Business Challenge?"

Whether you're a fellow consultant, business owner with a unique problem, or someone who loves brainstorming solutions - I'd love to connect.

Perfect for:

  • Consultants looking to collaborate

  • Business owners with complex challenges

  • Entrepreneurs with innovative ideas

  • Anyone who thinks differently about business problems

Not looking for clients here - just interesting conversations with interesting people.

Who knows? Maybe we'll solve something amazing together.